It is today normal for a governing body to endorse the view that having a 'web presence' is best practice for business development and the introduction of social networks such as FaceBook and Twitter have meant a new level of personal recommendation and referral is possible.
Even though a prominent position with social media is desirable since these are generally free to use your page there may not represent a discernible investment.
This is a question that your potential clientèle may ask, perhaps at a subconscious level. If this sounds unlikely please remember, much of what we see and hear in advertising is designed to motivate us at a subconscious level. Trust as a concept is simple but as a motivator proves to be a complex mixture of beliefs and personal experience.
Owning your own website independent of the social networks is a testament to your commitment and allows you to include content that is highly specific to your practice and location. It is a clear public statement that you are here to help and have spent time and money to bring your skills to the community.
For helpful advice and an over-view of options and strategies your complementary health practice (including reflexology, aroma therapy, massage and beauty) can use to improve business with holistic strategies we have an article » here «